Fluidic Fuel Cell, LLC (formerly named TruSyn) is an ASU spin-out created to develop nanoscale materials for hydrogen storage and fuel cell production. The company was created to commercialize technology developed by Dr. Cody Friesen, Professor in the Dept. of Chemical and Materials Engineering. The three main technological roadblocks that must be overcome for any potential hydrogen economy to come about are hydrogen production, hydrogen storage and hydrogen use. Fluidic Fuel Cell is addressing each of these issues with government funding as well as private venture funding that was successfully raised in 2006.